FOR IMMEDIATE RELEASE:
powerHouse Books is pleased to announce the January 13, 2015 release of the paperback edition of
How the world's top marketers make emotional connections to win in the marketplace
By Brian Sheehan
Foreword by Kevin Roberts
Named one of Ad Age's "ideas of the decade," Kevin Roberts's Lovemarks: the future beyond brands revolutionized buisness thinking when it was first published. Brian Sheehan's Loveworks adds to Lovemarks in an essential way. Inside, it provides real world business examples and outlines the roadmaps followed by several popular brands to achieve Lovemark status. This January, powerHouse Books is excited to release a new paperback edition of Loveworks.
While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks mapped the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion-and in return gain “loyalty beyond reason.” In 2010 Advertising Age magazine named Lovemarks one of their “ideas of the decade,” while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear.
Loveworks shows in detail how many of the world’s top marketing companies, including Procter & Gamble, Toyota, Kraft, General Mills, and Diageo have won in the marketplace by applying the theory. These companies have maintained a laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. It shows that Lovemarks thinking works, anywhere anytime—all it takes is the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass.
Brian Sheehan is Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. Loveworks follows Brian's books Basics: Online Marketing (2010) and Basics: Marketing Management (2011, both AVA, London). He has been published in Advertising Age, Journal of Advertising Research, and in several peer-reviewed books and journals. In 2011, Brian was presented with the coveted Teaching Excellence Award by the Newhouse School's graduating class.
A preview is available by clicking here: Loveworks
Advertising / Marketing / ♥ [your thing here]
Paperback, 7.75 x 9.25 inches, 192 pages, Four-color illustrations throughout
ISBN: 978-1-57687-731-9, $19.95
High-res scans to your specification are available upon request; scanning from the book or lifting images from the mechanical file are strictly prohibited. Mandatory credit line: From Loveworks by Brian Sheehan, published by powerHouse Books.
For more information, please contact:
Declan Taintor, Publicist
powerHouse Books, 37 Main Street, Brooklyn, NY 11201
Tel: 212-604-9074 x118, Fax: 212-366-5247, email: declan@powerHousebooks.com
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