FOR IMMEDIATE RELEASE:
powerHouse Books is pleased to announce the Summer 2015 release of
I Heart Girl
By Jessica Yatrofsky
The subjects of I Heart Girl do not exhibit the expected stereotypes of women in mass media today. Instead, each face and each body is presented by Jessica Yatrofsky through study and repetition, examining femininity with irreverence and countering the widely accepted female image of past generations.
Purposefully capturing young subjects with varying degrees of "masculine" and "feminine" traits, Yatrofsky further ignores the clichés of conventional gender identifiers. In her series I Heart Girl, hyper-sexualized extremes of female archetypes do not exist, instead we are given a new picture of what contemporary female culture looks like.
The photographs depict young women — nude, clothed, hard-featured, delicate, both alone and in pairs. Some subjects are adorned by tattoos, symbolic of their placement in history, others with hints of counter-culture peeking through extra pierced holes and candy-colored wisps of hair. The poses are earnest and the light is revelatory. This unique curation of the female image allows us to view features once perceived as diametrically opposed; the subjects becoming representative of a facet in the current cultural landscape. It is a landscape whose breadth has extended and evolved further than ever before, but still one that is often at odds with itself.
Ordinary and exotic are the extremes, and Yatrofsky allows them all to exist within the confines of her photographs. Collectively, the narrative is an invitation to re-examine what we know of femininity. I Heart Girl embraces the complexity of gender identification and it's latest collective shifts. The subjects are both venerable and powerful, a candid yet tender reminder that femininity is not singular.
Jessica Yatrofsky is a New York-based photographer and filmmaker. Focusing on body politics, beauty and gender, Yatrofsky's work spans across fine art and fashion photography as well as experimental and documentary film. Her photographic work has been exhibited internationally and is part of the permanent collection with the Leslie Lohman Museum in New York City.
A preview is available by clicking here: I Heart Girl
Portraits / Fine Art Photography / Feminism
Hardcover, 8.5 x 10.5 inches, 96 pages
ISBN: 978-1-57687-739-5, $30.00 US/CAN
High-res scans to your specification are available upon request; scanning from the book or lifting images from the mechanical file are strictly prohibited. Mandatory credit line: From I Heart Girl by Jessica Yatrofsky, published by powerHouse Books.
For more information, please contact:
Declan Taintor, Publicist
powerHouse Books, 37 Main Street, Brooklyn, NY 11201
Tel: 212-604-9074 x118, Fax: 212-366-5247, email: firstname.lastname@example.org
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