FOR IMMEDIATE RELEASE:

powerHouse Books is pleased to announce the April 2015 release of

I Know You Think You Know It All

By Chris Black

The Know It All can be spotted from a block away in most any city today, devoted to the latest microtrends, sure that he is an influencer, never realizing he is mostly just being influenced. Often seen with others who share a similar look and viewpoint, he does not have a clue how to march to the beat of his own drum. He spends his time in what he thinks is his refined circle, whether in real life or online, and always knows "the best," be it clothing, coffee, or culture. He is rarely without an opinion and doubts his own even less. He is largely without humor when the mirror is turned upon him. We've all seen and heard this type of guy in public and on social media: the classic asshole who thinks he always knows best. Chris Black is here to help you not become, or stop being him.

Life for Chris Black over the past twenty years has put him in close contact with many of these guys, as they regularly congregate in the creative industries: film, music, advertising, media, and fashion. He has worked in all of these businesses and his astute and witty observations could only come from one who needs to know what is current in pop culture to make a living, yet is routinely able to step back and rise above the noise to keenly survey the scene. We've all had cringe-worthy moments in our past, and many are experiencing them still every day, only to realize it down the road. The chances for such occurrences are greatly reduced with the advice in I Know You Think You Know It All. It's not too late.

Take a peak at insider advice from I Know You Think You Know It All.

• Don't confuse meglomania with genius.
• Why are you using Tumblr to ask for life advice from an anonymous person?
• If you have to travel to find yourself, you're truly lost.
• Opening a door for a woman goes further than you think.
• Going to museums and galleries is more important than going to bars and clubs.
• Everything isn't a photo opportunity.
• Like what you like; you don't have to call it a guilty pleasure.
• If you're in couple's therapy and you're not married, just break up.
• Sending work e-mails late at night makes you seem like a crazy person.
• Everyone is one plastic surgery procedure away from looking like a monster.

Chris Black is a writer, producer, and editor living in New York City. His agency, Done to Death Projects, has worked with New Balance, VICE, and Harry's, among other clients. His Twitter feed offers "high level cultural commentary" and is required reading for discriminating members of the publishing, photography, music, filmmaking, fashion, and consulting worlds. Black writes a regular column for Style.com and frequently contributes to Inventory, The World’s Best Ever, and Yahoo. His connection to popular culture – whether creating it, critiquing it, or celebrating it – is constantly expanding and new collaborations, farther destinations, and greater inspirations always await.

A preview is available by clicking here: I Know You Think You Know It All.

High-res scans to your specification are available upon request; scanning from the book or lifting text from the mechanical file are strictly prohibited. Mandatory credit line: From I Know You Think You Know It All by Chris Black, published by powerHouse Books.

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