FOR IMMEDIATE RELEASE:
powerHouse Books is pleased to announce the May 2017 release of
Friction: Passion Brands in the Age of Disruption
Written by Jeff Rosenblum and Jordan Berg
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Jeff Rosenblum and Jordan Berg are agency founders, documentary filmmakers and industry disruptors.
As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world’s most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll’s, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal and Verizon.
They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry’s most prestigious awards.
For more information, please visit: www.FrictionTheBook.com
Buisness & Economics / Marketing
Hardcover, 7.5 x 9.5 inches, 240 pages
ISBN: 978-1-57687-836-1, $27.50 US/CAN
High-res scans to your specification are available upon request; scanning from the book or lifting images from the mechanical file are strictly prohibited. Mandatory credit line: From Friction by Jeff Rosenblum and Jordan Berg, published by powerHouse Books.
For more information, please contact:
Fortier Public Relations
Norbert C. Beatty
Fortier Public Relations
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